■ 2Q18 Highlights

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“The communications training session with WPNT Ltd.

was the most useful I have ever had on the topic. 

Really outstanding.”  

Global business unit leader, medtech

 

“Game changing. I’m an avid user.”

C-suite executive, technology

 

  • WPNT Ltd. supported a number of clients during May, a traditionally busy month for investor conferences.  On the west coast, leaders of a technology firm and an asset management firm underwent Executive Communications Coaching & Rehearsals over the course of a month in advance of their meetings.  Elsewhere, a well-known global medtech company’s team of eight senior leaders participated in a similar coaching schedule in anticipation of their New York meeting with investors.  Share price at both public companies rose following the conferences.

 

  • Having a ‘tsunami of scenarios’ to which participants had to respond, WPNT Ltd. created this specialized program for a Pennsylvania-based energy company called Communicating in Crisis & Controversy.  Four WPNT Ltd. Associates with backgrounds in transportation and improvisation assisted with the day-and-a-half long program.  A round robin of eight crisis scenarios were created involving various stakeholder audiences and venues.  Participants had limited time to message and respond to each one.  One participant, whose Fitbit stress feature was triggered remarked, “Thanks for putting together the incredible training.  This accomplished exactly what I wanted.”

 

  • Physicians with immunotherapy and organ transplant expertise at this Mid-Atlantic health system participated in an Executive Media Training for the Content Expert program designed by WPNT Ltd.  The doctors not only addressed new disease treatment technologies but are working to raise awareness of living donors as a first option when considering organ transplantation.

 

  • Continuing its commitment to enhanced communications skills to drive performance, WPNT Ltd. made two visits in the quarter to this Texas investment firm.  Each four-day run Included Executive Communications Coaching, WPNT Ltd.’s predicate program, Communications Clinic for those seeking continuing development in a private setting, and another day for Performance Review Coaching which provides a format for managers to effectively critique their teams.

 

  • Summer internships for the 2018 roster of MBAs at this global science and technology firm have begun.  Representing Harvard, Michigan and Northwestern, the MBAs kicked off their internships with Executive Presentation Skills Training conducted by WPNT Ltd.  Our firm will support them again two more times this summer.

 

  • Speaking to approximately 25 graduate students at Northwestern University, WPNT Ltd. addressed crisis communications as a component of the integrated marketing communications program there. In addition, each student was interviewed to better understand the real life pressure of messaging in an emergency.

■ Safeguarding Marine Life

West Papua, Indonesia—the epicenter of global marine diversity—is home to more species of fish and coral than anywhere else in the world. This largely untouched region also supports the second largest rainforest and the largest mangrove forest—a critical buffer to climate change.  But, its riches are a constant attraction for exploitation and recently, the region has come under increasing threat from marine and terrestrial pressures. Blue Sphere Foundation—in partnership with Conservation International— is working to engage local communities and politicians to protect the area.  WPNT Ltd. is providing financial support to the cause.

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■ 1Q18 Highlights

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“The opportunity to work with you was truly a gift.”  -vice president, investor relations Fortune 300

“This (coaching program) was a game changer for me.”  -consultant, professional services firm

 

  • WPNT Ltd. provided coaching and rehearsal to almost a dozen senior leaders of this global pharmaceutical company during its annual sales meeting. More than a thousand attendees gathered in Dallas.

 

  • In advance of his participation at the SXSW conference in Austin, WPNT Ltd. supported this panelist with Executive Communications Coaching & Rehearsal. His remarks and responses focused on balancing quantitative and qualitative information in digital transformations and product development.
     
  • WPNT Ltd. conducted a strategy session for a professional services client for the formal roll out of a new service category. The session focused on audience analysis and product differentiators and benefits.
     
  • Effective Communications for the Written & Spoken Word is a new WPNT Ltd. workshop for staff and aspiring professionals. Despite the ubiquity of email, few have been counseled on how to maximize its effectiveness. This intensive and interactive workshop provides the architecture and skill-building for improved emails and spoken communications with supervisors.
     
  • “What if Trump Led Rather than Bullied, Blamed and Boasted?” That’s the title of a commentary in CEOWorld by WPNT Ltd.’s Stephanie Nora White. The piece is a cautionary tale for business leaders about the importance of developing and protecting credibility. “Teaching our Kids to Talk in a Screen Driven World: Practice” also authored by Stephanie emphasizes the urgent need to ensure practice opportunities in everyday life for children. 
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  • WPNT Ltd. is pleased to announce a new partnership with Bruce J. Zanca. Bruce is an award-winning strategist, message architect and consultant. He has counseled C-Suite and corporate board members on investor relations, crisis communications and corporate marketing issues. He worked as a C-suite executive himself at four publicly traded businesses; assisting three of them to complete initial public offerings and helping to bring one public company private. Bruce served as a White House spokesperson and advisor to three presidential administrations.

■ What if Trump Led Rather than Boasted, Blamed and Bullied?

A Cautionary Tale for Business Leaders On the Value of Credibility & Empathy. From the size of his hands to the size of his first “State of the Union” TV audience,  President Donald Trump has spent the two-and-a-half years of his candidacy and presidency getting caught in outright lies, maligning everyone from American immigrants and Red Star families to a former Miss Universe, and taking credit for successes over which he had little control.

“President Trump has, so far, tarnished the reputation of business experience in public service, but good business skills are about sound leadership, which is consistent with good politics, and a quality that is badly needed in American government,” Dan Glickman, vice president of the Aspen Institute, and a former Congressmen and U.S. secretary of agriculture, recently opined. 

■ Teaching our Kids to Talk to People in Today's Screen Driven World: Practice

Lack of human connection now cuts across just about every aspect of our lives—from receiving health care to buying everything from groceries to gas. And the implications can be especially unsettling for our children, who are growing up with fewer opportunities to practice and master the art of face-to-face interaction.  Read more about what WPNT Ltd. managing partner Stephanie Nora Whitesays are everyday opportunities for kids to get practice for these life dress rehearsals.

■ Don't Count On An NFL Defense; Free Speech Rights Aren't Guaranteed In The Workplace

ESPN host Jemele Hill, Goldman Sachs president-turned presidential economic advisor Gary Cohn and fired Google engineer James Damore have all learned the same painful lesson in the past few months. Despite what many Americans may believe — and what unfolded at the start of a number of NFL games this past weekend — there are few, if any, freedom of speech rights in the workplace.

■ Weathering the Trump Presidency: Be Your Stakeholders’ Go-To Source

The Trump Administration’s on-going political drama makes it easy to forget that not long ago, companies were the almost-daily subjects of Trump Twitter tirades. But corporate executives who assume they and their organizations are now off the hook should consider Trump’s mastery at creating distractions – and take this breather to plan for the real possibility that they could soon be back in the president’s Twitter crosshairs.

■ Need to Rescue Your Online Reputation? Here is What You Can Do

If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old saying goes, but that is no longer the case. With the increase in social media popularity, the number of people who can potentially learn about your bad reputation can count in thousands or even millions.

■ Is the Self-Serve Economy Costing Businesses More than It Saves?

Although consumers have grudgingly grown accustomed to providing their own customer service—whether at the bank, gas stations, grocery stores, public transit systems, airports and now even at restaurants, post offices and hospitals—there’s mounting evidence that this trend isn’t as good for business as many organizations bargained for.

■ Thought Leadership

Few preparations made in anticipation of a disaster pay bigger dividends than how the team communicates with the news media and the public during a disaster. Seamless and coordinated communication is as important as seamless and coordinated operations – both during the disaster and in the recovery stage. Communications and operations must work in tandem.