If a person likes your service, they will recommend you to a friend; if they leave dissatisfied, they will tell ten friends. That’s how the old saying goes, but that is no longer the case. With the increase in social media popularity, the number of people who can potentially learn about your bad reputation can count in thousands or even millions.
Although consumers have grudgingly grown accustomed to providing their own customer service—whether at the bank, gas stations, grocery stores, public transit systems, airports and now even at restaurants, post offices and hospitals—there’s mounting evidence that this trend isn’t as good for business as many organizations bargained for.
WPNT Ltd. senior consultant Steve Johnson shared his sports marketing and
communications expertise with Catalyst Charter Schools.
Memo to organizational leaders: Leona Lansing, the fictional cable news executive on HBO’s “The Newsroom,” was on to something when she bluntly told a fellow exec: “You have a PR problem because you have an actual problem.”
Few preparations made in anticipation of a disaster pay bigger dividends than how the team communicates with the news media and the public during a disaster. Seamless and coordinated communication is as important as seamless and coordinated operations – both during the disaster and in the recovery stage. Communications and operations must work in tandem.